Modern Library in Print Media (continued)

1933 - 1935


1933 - Note the National Recovery Act eagle logo at the bottom of the ad at the bottom left. The ad on the bottom right is from the Scholastic, a magazine for high school students ("The National High School Weekly"); unlike other ads, in this one ML offers to pay the postage for any titles ordered perhaps in recognition of tight depression-era budgets, especially for families with kids.

New York Times, Jan 22, 1933
(Click to download full .pdf image)

New York Times, Feb 12, 1933


New York Times, Jun 27, 1933


Forum and Century, Sep 1933 (from APS Online)


New York Times, Oct 1, 1933
(Click to download full .pdf image)


Scholastic, Oct XX, 1933


1934 - The Jan 21 ad is a great full-pager. I also like the somewhat elitest theme of the August 5th ad. The Febrary & early March trio seem to follow a theme of "smallness" — small spaces, small budgets.

New York Times, Jan 21, 1934
(Click to download full .pdf image)

New York Times, Aug 05, 1934
(Click to download full .pdf image)


New York Times, Feb 14, 1934


New York Times, Feb 23, 1934


New York Times, Mar 2, 1934


New York Times, Oct 3, 1934


New York Times, Nov 4, 1934


1935

New York Times, Mar 31, 1935


New York Times, May 5, 1935
(Click to download full .pdf image)


Story Magazine (back cover), July 1935


New York Times, Sep 22, 1935
(Click to download full .pdf image)


New York Times, Oct 20, 1935

Previous Page of Ads
Next Page of Ads